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The name should clearly reflect the topic and specialization of your channel. Example: “Masha and Marketing.” Unique and memorable. Avoid generic and common names. Choose something unique and memorable. Example: “Essay reading.” Simplicity and readability. The name should be easy to pronounce and understand. Avoid complex words and overly long phrases. Example: “What to read to the editor.” Brand connection. If you already have a personal brand, think about how the name can relate to it. Example: “Konstantin Rudov. Blog." Using keywords. Include words that are associated with your topic. This will help increase the visibility of the channel.

Example SMM Marketing”. Emotional impact. Consider titles that evoke emotion or interest. Example: “Sell me this pen.” Availability check. Before you finally choose a name, make sure that it is available and not occupied by other channels in Telegram. Or there are no popular Web Development Services public pages with the same name in other social networks - it will come in handy in the future. Testing. Offer several name options to friends, colleagues, or even a small group of your target audience. Feedback will help determine the most successful option. Choosing a name is an important step, but it's even more important.



To make content that matches the audience's expectations associated with the channel name. Description of the channel. 255 characters available. All links in the channel description are clickable. Try to fit the most important things into the first 80 characters - that’s how much will be displayed on the screen of the person who received the invitation link. The role of the description is to familiarize the audience in detail with the themes, goals and content of the channel. What should be included in the description: Subject of the channel. Be clear about what will be inside.