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The future of gamification banks have to work hard to keep their customers loyal so moving from the perception of banking as a boring necessity to something more attractive is essential if they want to maintain its relevance and value in people's lives. For many banking is a necessary task rather than an enjoyable one. With a plethora of products and services available banks must focus on building a personalized and simple experience for consumers. Gamification should be understood as a route to engagement; a part of the customer journey not an add.on. Games produce a positive emotion which boosts social relationships and fosters feelings of success.

By .bining banking with fun and personalized games based on the idea of reward financial organizations can aim to achieve a deeper level of engagement with their customers and create relationships that will last over time. As brett king writer fintech and ceo of moven said .the bank Mobile App Development Service is no longer a place you go but something you do. Eduardo esparza let's call a spade a spade differences between customer experience and user experience customer experience has be.e fashionable. to marketing human resources or innovation this movement now monopolizes much of the notoriety and also the concerns on the ceo's agenda.



Phenomena like apple nespresso or amazon make us all think that a memorable customer experience can be the real key to profitable business models in the medium and long term. The point is that as always when a new business wave emerges the customer experience has to find its place in the preceding conceptual framework connecting with those terms with which it is related and distinguishing itself from those others with respect to which it is different. Without a doubt in this case one of the most .mon confusions is between customer experience and user experience. Here are seven clues to discriminate between both terms.