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Especially in the IT sector, it is clear that the topics covered in the webinars are often recurring: from cybersecurity to the cloud, from hybrid working to business intelligence. Why, then, should the user register for your webinar? What are the pain points you solve for your buyer persona? On the other hand, “content is king” and this also applies to events. In this phase it can help you to draw up a matrix.

Where you can clearly indicate: the critical issues that your buyer wants to resolve; the needs you want to respond to; your 'wow effect': because you consider the event unmissable. This little guide will help you create engaging content. The Job Function Email List choice of speakers must be calibrated hand in hand with the creation of the content : based on the chosen topic, select the experts on the subject within the company.



Furthermore, if you have the possibility, hire an authoritative expert in the sector: in addition to making the promotion more effective, his presence will help you to better outline the overview of the topic covered. For product-centric events, also consider the participation of a use case : a loyal customer of yours who talks about his experience, to give a concrete answer to the buyer's problems.